What is personal information?
Personal information means information that identifies you as an individual, or that we can combine with readily available information to identify you as an individual.
What personal information we collect and how we use it
The principle purposes for which we collect and store your personal and financial information are to process your application, allow you to reserve and use our vehicles, authorize payment, bill you, respond to your inquiries, improve our products and services and maintain your account with us.
When you visit the Zipcar websites, our servers automatically log certain information about your use of our websites, such as your IP address, your browser type, operating system, browser language and service provider. We also collect information about your activities on our websites, such as the pages you visit or the ads or links you click on. The first time you visit a Zipcar website, Zipcar assigns you a unique number, which is stored in one or more cookies on your computer's hard drive. These cookies help us distinguish new visitors from returning visitors and enable us to measure the effectiveness of content on the website and refine and tailor that content to suit our visitors' interests. If you have joined Zipcar or provided other personal information about yourself (for example, if you send us an email), your cookie ID can be associated with you personally. To learn more about cookies and how Zipcar customizes the content and offers for you, please see "Advertising and Personalized Content" below.
Zipcar collects information that you voluntarily submit to us, such as your name, email address, postal address or telephone number, if you include that information in an email, or text message sent to us or that you tell us over the telephone, in an instant message or by other means. Your telephone calls and email correspondence with us may be recorded or monitored for quality control, training and similar purposes. By using these communication methods you are consenting to the recording or monitoring of your calls and emails with Zipcar.
If you apply to join Zipcar, we collect personal and financial information as you proceed through the stages of our online application, membership agreement and reservation process. In addition to your name and contact information, we will also collect your driver's license number and the jurisdiction in which you are registered and credit card or other payment information. We may also collect information such as your driving record from regulatory bodies where you live, and from third parties. This information is used to process your application and, if you are approved, for the purposes described below.
If you join Zipcar and use our services, we collect information about your reservations (dates, times, locations, etc.) and your use of the Zipcar service (return time, mileage, accidents, etc.). We use this information to bill you, respond to your inquiries, provide and improve our products and services and maintain your account with us, to personalize your Zipcar experience (i.e., by understanding your preferences), and to provide content and offers that we think may be of interest to you. To learn more about how Zipcar customizes the content and offers you please see "Advertising and Personalized Content" below. From time to time we will send newletter emails. To unsubscribe from our newsletters please use the opt out in the account settings page.
Zipcars may be equipped with Global Positioning System (GPS) vehicle tracking technology. GPS is a network of satellites that allows us to determine the location (latitude and longitude) of Zipcars. This information is transmitted to Zipcar and temporarily stored (including while it is hired to you). Zipcar uses this information for a variety of important purposes. For example, we use GPS data to help you find a car you have reserved, to provide roadside assistance when you need it, to ensure that a car is available at the place and time you have reserved, to alert us when a Zipcar is likely to be returned late and to locate lost or stolen Zipcars. We do not actively track or monitor vehicle location, and we do not store historical GPS data regarding vehicle location – we use GPS data only to determine the last reported location of Zipcars.
Refer a Friend. If you choose to use our referral service to tell a friend about our site, we will ask you for your friend’s name and email address. We will automatically send your friend a one-time email inviting him or her to visit the site. Zipcar stores this information for the sole purpose of sending this one-time email and tracking the success of our referral program. Your friend may contact us at email@example.com to request that we remove this information from our database; however, if someone else subsequently refers the same friend, their email address may be stored again.
We do not knowingly solicit or collect individually identifying information from children under the age of 13.
Where we hold personal information
Zipcar complies with the U.S.-E.U. Safe Harbor framework and the U.S.-Swiss Safe Harbor framework as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of personal data from European Union member countries and Switzerland. Zipcar has certified that it adheres to the Safe Harbor Privacy Principles of notice, choice, onward transfer, security, data integrity, access, and enforcement. To learn more about the Safe Harbor program, and to view Zipcar’s certification, please visit http://www.export.gov/safeharbor/.
To what third parties might we transfer personal information?
We may disclose your personal information in connection with a corporate transaction, proceeding, or reorganization involving the business activities for which the information is maintained. In the event that ownership of Zipcar or its business was to change as a result of a merger, acquisition or transfer to another company, your personal information may be transferred. If such a transfer results in a material change in the way your personal information is used, we will provide notice about the choices you have to decline to permit such a transfer.
Zipcar may disclose your personal information, including location/GPS data, in response to legal process (for example, a court order, search warrant or subpoena) or requests from law enforcement authorities; in other circumstances in which Zipcar believes the website, the Zipcar service or our vehicles are being or has been used in violation of the applicable law or otherwise in the commission of a crime; when we have a good faith belief that there is an emergency that poses a threat to the safety of you or another person; or when necessary to protect the rights or property of Zipcar or third parties.
Advertising and personalized content
Zipcar may use personal information to present offers to you on our behalf and on behalf of business partners, but we do not share information that personally identifies you with those parties. If you do not want us to send you promotional emails, please adjust your settings on the "contact me" tab on the "my stuff" page.
Cookies are text files that are placed in your computer's browser, and that can be used to help recognize you on the Zipcar websites. Web beacons are small pieces of code placed on web pages that can be used, among other things, to count the users who visit that web page, or to deliver a cookie to the browser of a user viewing that page. Many websites, including Zipcar.com, also may use Flash cookies that are similar to regular browser cookies.
You can control browser cookies through your browser's settings. You can control Flash cookies via the Macromedia Flash application on your computer, or by going to the Macromedia Flash Player website, which allows you to view, modify, and delete Flash cookies. You may delete cookies or set your browser to alert you when cookies are being sent. If you reject all browser or flash cookies, however, some areas of our sites may not function.
Zipcar may use additional service providers not listed above. Please visit the Network Advertising Initiative website for additional information about such providers and the options they may offer.
How may I review and correct my personal information?
Zipcar is committed to providing you with reasonable and practical access to your information to allow you the opportunity to identify inaccuracies. If you are a member of Zipcar, you can review and correct personal information by clicking on the "my stuff" button and navigating through the "my account," "my reservations" and "my statement" pages. If you would like to access, delete and/or correct other personal information held by Zipcar, please contact us in one of the ways provided below and we will respond to your request within 30 days. When commercially practicable, if Zipcar is informed of the inaccuracy we will make the appropriate corrections. If you are a resident of the United Kingdom, under the Data Protection Act you have the right to request a copy of the personal information we hold about you and have any inaccuracies corrected (we will charge a reasonable fee for such information requests and require you to prove your identity with 2 pieces of approved identification).
We will retain your information for as long as your account is active or as needed to provide you services. Please contact us if you wish to cancel your account or request that we no longer use your information to provide you services. We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.
What security measures are used to protect my personal information?
If you have questions about our handling of personal information, you may write to us at firstname.lastname@example.org or at one of the addresses below.
Zipcar, Inc. is located at 25 First Street in Cambridge, Massachusetts 02141 USA.
Zipcar Canada Inc.'s registered office is at 77 King Street West, Toronto-Dominion Centre, Suite 400, Toronto, Ontario M5K 0A1.
Zipcar (UK) Ltd is located at Melbury House, 51 Wimbledon Hill Rd, London, SW19 7QW (company number 04525217), and, if you joined Zipcar in the UK, is the data controller of your information.